Press Release #3

FOR IMMEDIATE RELEASE

Media Contact: J Public Relations

Christia Gordon /christia@jpublicrelations.com Kelsey Tyree/ kelsey@jpublicrelations.com

SAN DIEGO ANNOUNCES 2ND ANNUAL BEER WEEK, NOVEMBER 5-14

~AWARD-WINNING CRAFT BREWING CITY TO HOST HUNDREDS OF EVENTS INCLUDING TWO OFFICIAL SAN DIEGO BEER GUILD CELEBRATIONS ~

_____________________________________________________________

San Diego, CA (September 2010) – Building off the success of the first San Diego Beer Week in 2009, the San Diego Brewers Guild is preparing for San Diego Beer Week 2010 (SDBW), November 5- 14. San Diego Beer Week is a ten-day celebration inspiring people to drink local, craft beer and promoting San Diego’s thriving brewing culture with more than 300 events happening across the county. San Diego Beer Week will kick off with the Brewers Guild Festival on November 6 and conclude with the Beer Garden – Chef Celebration of San Diego Beer, a gourmet beer and food- pairing event, on November 14. More about the two official San Diego Brewers Guild sponsored events:

San Diego Brewers Guild Festival- Saturday, November 6

The kick-off for San Diego Beer Week 2010 will take place in Liberty Station on Saturday, November 6 from 2:00 p.m. to 6:00 p.m. The general admission price is $35 for 10 tastes from San Diego’s top breweries, along with food and live music. For the true brew aficionado, there will be a VIP session, which begins at noon before the general admission in which guests can meet with the brewers and try exclusive beer tasters for a $50 ticket and stay through the rest of the event.

Beer Garden- Sunday, November 14

The Lodge at Torrey Pines will play host to the closing event for the 2nd Annual San Diego Beer Week on Sunday, November 14. Beer Garden will be an outdoor, open-air setting with twelve breweries and over twenty-four of San Diego’s top chefs pairing great San Diego beer and amazing local food. The event will take place from 11:30 a.m. to 3:30 p.m. and tickets are $65.

-more-San Diego is home to more than 35 brew houses and has gained an international reputation for brewing award-winning beers. The city’s breweries recently brought home more medals at the 2010 World Beer Cup than the traditional beer countries of England, Germany, and Belgium combined and won 15 medals at the Great American Beer Festival this September. With the popularity of craft beer on the rise, San Diego is poised to be the capital of craft beer tourism in the United States.

SDBW’s inaugural year included more than 300 events spread across San Diego County with an estimated attendance of 20,000 people. Events ranged from specialty beer dinners to beer and cheese pairings to meet and greets with local brewers. For a $50 registration fee, restaurants, bars, and businesses can log on to SDBW.org to register their Beer Week event.

“Our goal is to create a variety of events to engage all levels of craft beer drinkers,” says Adam Carbonell, president of San Diego Brewers Guild. “If you’re new to craft beer you can check out a local pint night or take a brewery tour, and if you’re more seasoned you might enjoy a sour ales night or beer and chocolate tasting.”

“San Diego Beer Week is a great opportunity for our city to position itself as the number one beer tourism destination,” says Carbonell. San Diego Beer Week has partnered with several San Diego hotels to work out special room rates and Beer Week travel packages.

For general information about San Diego Beer Week including complete event listings, tickets, sponsors, public transportation, and accommodations, visit www.SDBW.org

About San Diego Beer Week

San Diego Beer Week promotes San Diego’s thriving craft beer culture by sponsoring a ten-day countywide festival that attracts beer tourism, fosters knowledge of our regional brewing heritage, and serves as a showcase for San Diego’s breweries, restaurants, pubs, and other businesses with ties to the craft beer community. For more information and a current list of events visit SDBW.org, www.twitter.com/sdbeerweek or www.facebook.com/san.diego.beer.week. Cheers.

###