Sep 15 Press Release #2

San Diego Beer Week 2010 scheduled for November 5-14

SAN DIEGO GETS READY FOR 2ND ANNUAL BEER WEEK: MORE THAN 500 EVENTS CELEBRATING CRAFT BEER

(San Diego, CA) – (July 2010) – Building off the success of the first San Diego Beer Week, the San Diego Brewers Guild is preparing for San Diego Beer Week 2010 (SDBW), November 5-14, 2010. San Diego Beer Week is a ten-day celebration inspiring people to drink local, craft beer and promoting San Diego’s thriving brewing culture with more than 500 events happening across the county. San Diego Beer Week will kick off with the Brewers Guild Festival and conclude with Beer Garden at the Lodge at Torrey Pines, a gourmet beer and food-pairing event.

San Diego is home to more than 35 brew houses and has gained an international reputation for brewing inspired beers. The city recently brought home more medals at the 2010 World Beer Cup than the traditional beer countries of England, Germany, and Belgium combined. With the popularity of craft beer on the rise, San Diego is poised to be the capital of beer tourism in the United States.

SDBW’s inaugural year included more than 300 events spread across San Diego County with an estimated attendance of 20,000 people. Events ranged from specialty beer dinners to beer and cheese pairings to meet and greets with local brewers. “Our goal is to create a variety of events to engage all levels of craft beer drinkers,” says Adam Carbonell, president, San Diego Brewers Guild. “If you’re new to craft beer you can check out a local pint night or take a brewery tour, and if you’re more seasoned you might enjoy a sour ales night or beer and chocolate tasting.”

“San Diego Beer Week is a great opportunity for our city to position itself as the number one beer tourism destination,” says Carbonell. San Diego Beer Week has partnered with several San Diego hotels to work out special room rates and Beer Week travel packages. “San Diego is a great place to visit and in November we’ve still got beautiful weather. Add Beer Week on top of that and there’s no reason not to visit!”

San Diego Beer Week is taking place Friday November 5th through Sunday November 14th, 2010 throughout the county, with new events posted frequently on the official website. For general information about San Diego Beer Week including complete event listings, sponsors, public transportation, and accommodations, visit www.SDBW.org

About San Diego Beer Week
San Diego Beer Week promotes San Diego’s thriving craft beer culture by sponsoring a ten-day countywide festival that attracts beer tourism, fosters knowledge of our regional brewing heritage, and serves as a showcase for San Diego’s breweries, restaurants, pubs, and other businesses with ties to the craft beer community. For more information and a current list of events visit SDBW.org, www.twitter.com/sdbeerweek or www.facebook.com/san.diego.beer.week. Cheers.

Sep 15 Press Release #1

Contact:
J Public Relations, 619-255-7069

Katherine Randall, katherine@jpublicrelations.com

Kelsey Tyree, kelsey@jpublicrelations.com

FOR IMMEDIATE RELEASE

SAN DIEGO GETS READY FOR 2ND ANNUAL BEER WEEK

San Diego, CA – May 25, 2010

Building off the success of the first San Diego Beer Week, the San Diego Brewers Guild is preparing for SDBW 2010, November 5-14, 2010.  San Diego Beer Week is a ten-day celebration inspiring people to drink local, craft beer and promoting San Diego’s thriving brewing culture.  San Diego Beer Week will kick off with the Brewers Guild Festival and conclude with the Chef Celebration of San Diego Beer, a gourmet beer and food pairing event.

San Diego is home to more than 35 brewhouses and has gained an international reputation for brewing inspired beers. The city recently brought home more medals at the 2010 World Beer Cup than the traditional beer countries of England, Germany, and Belgium combined.  With the popularity of craft beer on the rise, San Diego is poised to be the capital of beer tourism in the United States.

San Diego Beer Week’s inaugural year included more than 300 events spread across San Diego County with an estimated attendance of 20,000 people.  Events ranged from specialty beer dinners to beer and cheese pairings to meet and greets with local brewers.  “Our goal is to create a variety of events to engage all levels of craft beer drinkers,” says Adam Carbonell, president, San Diego Brewers Guild.  “If you’re new to craft beer you can check out a local pint night or take a brewery tour, and if you’re more seasoned you might enjoy a sour ales night or beer and chocolate tasting.”

To set the stage for SDBW 2010, the Brewers Guild is hosting a three-day preview weekend June 11-13, 2010.  The capstone event of SDBW’end is a high end beer dinner at the Lodge at Torrey Pines featuring six local chefs pairing their food with six award winning local breweries.  In addition to the Lodge Dinner, breweries across town will host their own events like specialty cask nights, beer-to-go specials, and brewery tours to offer a sneak peek of what’s to come during Beer Week in November.

“San Diego Beer Week is a great opportunity for our city to position itself as the number one beer tourism destination,” says Carbonell. San Diego Beer Week has partnered with several San Diego hotels to work out special room rates and Beer Week travel packages.  “San Diego is a great place to visit and in November we’ve still got beautiful weather.  Add Beer Week on top of that and there’s no reason not to visit!”

San Diego Beer Week is taking place Friday November 5th through Sunday November 14th, 2010 throughout the county, with new events posted frequently on the official website.  For general information about San Diego Beer Week including complete event listings, sponsors, public transportation, and accommodations, visit SDBW.org

About San Diego Beer Week

San Diego Beer Week promotes San Diego’s thriving craft beer culture by sponsoring a ten-day countywide festival that attracts beer tourism, fosters knowledge of our regional brewing heritage, and serves as a showcase for San Diego’s breweries, restaurants, pubs, and other businesses with ties to the craft beer community. For more information and a current list of events visit SDBW.org, http://twitter.com/sdbeerweek, and http://www.facebook.com/san.diego.beer.week. Cheers.

###

Jul 15 SDBW 2010 is Coming!

November is fast approaching, which means it’s time to plan for the second annual San Diego Beer Week. This year will see some exciting exclusive hotel packages for the out-of-towners, the always excellent San Diego Brewer’s Guild Festival, and what’s sure to be a great lineup of other events.

Watch this space for more announcements in the coming weeks.